Back to Blog communicating as a leader

Your Communication Skills are Central to Your Impact as a Leader

Communicating as a Leader - As a leader, you rely heavily on your everyday activity of communicating with your employees, and it is an art form.

Charley Swords
Charley Swords

Jul 19, 2021

As a leader you rely heavily on your everyday activity of communicating with your employees, and it is an art form. Strong, clear, inspiring and impactful communications are key to your and your team’s success. So how do you rate yourself as an effective communicator? Or have you ever really considered this?

Communicating as a Leader

Communicating is something which tends to be taken for granted as it is ‘happens’ automatically, but if you want to have greater influence and impact on your employees, you might like to stand back and assess yourself.

Simply put, communications are all about your:

  • Audienceto whom you are communicating something.
  • Stylehow you are communicating it.
  • Timingwhen to communicate.
  • Message what exactly you wish to say.

Now more than ever, as a result of the global pandemic, significant numbers of employees are either working remotely, working in a hybrid situation both from home and in the workplace or some are fully in the workplace.  Leaders are now finding they need to lead and manage more disjointed and fragmented teams. This new situation is also impacting employee engagement.


It is important that you bring purpose to your speech, to your written words and to your ability to actively listen.  Coupling this with sharpening your self-awareness, your communication skills will become a very powerful tool for understanding, respecting and for building solid relationships of trust with your employees.


Self-Awareness as a Leader

Self-Awareness is having a clear understanding of your personality, your thoughts, emotions and ultimate behaviours.  It allows you to better understand how you affect other people, how they perceive you and how you ultimately manage your responses to them, making sure they are an important part of the conversation.

In recent years the Independent Directors Council (IDC) in the USA commissioned a study to determine how much miscommunication cost companies on average each year. A series of telephone interviews with managers, HR and staff from 400 companies were conducted and the results show that companies with 100,000 employees were losing $62 million per year on average due to misunderstandings! This is an average loss of $624 per employee!  This level of cost doesn’t just apply to large companies.  Miscommunication and misinterpretation of communication happen in all businesses worldwide.

To prevent similar losses in your organisation and to prevent misunderstandings and misinterpretation, take responsibility for making sure that the person or people with whom you are communicating, clearly understand what’s being said and/or being asked of them.


Build your self-awareness in your communications:

  • Use “I” statements.  Simply say what you think or feel about something, and own it. Ambiguity leads to misunderstandings. “I feel frustrated when people are late to meetings” versus “Some people may think that people who come late to meetings are passive-aggressive“.
  • Be specific and non-judgemental. Clearly state the facts, rather than expressing your opinion, which may be coloured by the behaviour of others. “You interrupted me several times during our staff meeting” versus “you are an attention-seeker and have no concern for others“.
  • Don’t be afraid to describe how something made you feel.  Historically, describing our feelings was frowned upon and considered a sign of weakness.  How you feel actually impacts your message. “I felt angry when you cut me off during our staff meeting.“
  • Make sure your verbal and non-verbal communications are saying the same thing! Saying, “I enjoyed your presentation to the board…“ with your eyes rolling or a sarcastic tone, will confuse people and most likely decrease trust which closes communication down.


Respect is a Key Ingredient:

In order to improve your communication with others, you need to make sure you are always respectful of them.  Some simple tips to support you in this are:

  • You bring pen and paper to meetings and take notes to show your interest in and the importance of what is being said.
  • You respond to all phone calls and emails within 24 hours even if it is only to say you will not have an answer until later.
  • Make eye contact during employee / customer / patient / stakeholder engagement. When listening to a person you need to consciously make eye contact 70% of the time.
  • Never roll your eyes when you are in the middle of discussions or meetings.
  • Do not interrupt while others are talking.
  • During arguments or heated discussions, always repeat back what you heard the other person/people say to confirm your understanding before you respond.
  • Make sure your starting position is one of the belief that people are trying to do their best and are being honest in their communications.

Charley Swords 

An International Leadership Consultant and Mentor who has helped transform organisations in 27 countries, from her native Ireland, throughout Europe, Asia, the Middle East, Africa and North America. She has helped businesses to transform, by empowering their people to lead.

Author of Dare To Be A Revolutionary Leader’, this classic book is full of simple and insightful exercises to help you to become a more soul-centred, people-focused leader.  You will return to this book throughout your career, whenever you need to be reminded of why you wanted to become a leader, and how important it is to develop leadership skills in others.

An approved strategic consulting partner of Happy Teams, Charley leverages her vast experience in guiding Happy Team’s Customers in the areas of transformational leadership and employee engagement.

To find out more about Charley, email her at or visit her website (link to website)

Elements Image

Subscribe to our newsletter

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Semper neque enim rhoncus vestibulum at maecenas. Ut sociis dignissim.

Latest Articles

Lets Talk Leadership Podcast with Charley Swords &COO Ben Jacobs.

Lets Talk Leadership Podcast with Charley Swords &COO Ben Jacobs.

HappyTeams COO Ben Jacobs sits down with the Lets talk Leadership podcast and host Charley Swords. With the great resignation on the horizo...

The Importance of Motivating Your Employees

The Importance of Motivating Your Employees

Motivating your employees starts with motivating yourself. You cannot always control what’s going on, but you can always control what goes ...

Hybrid Workplace Model : The Evolution Post-Covid

Hybrid Workplace Model : The Evolution Post-Covid

The traditional work model before the global pandemic is no longer seen as a viable workplace model. Find out what is and what employees ex...